Magyar Kereskedelmi és Vendéglátóipari Múzeum

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Europeana Food and Drink

We joined in 2014 the project called Europeana Food and Drink funded by the European Commission under the CIP ICT Policy Support Programme (ICT PSP) that aims at promoting the wider re-use of the digital resources available through Europeana. Focusing on the rich and vibrant European food and drink culture and heritage, Europeana Food and Drink wishes to engage the general public, creative industries, cultural heritage organisations and the food and drink industries in creating, sharing, learning and making use of food- and drink related content.

The project brings together 28 partners from across 16 European countries and is led by the UK-based Collections Trust. Leading content providers, creative technologists and creative industry partners are working together in order to create an evocative suite of commercial applications and products featuring food- and drink related content catered to specific audiences.

The MKVM will contribute as a content provided with about 3600 items on one hand, and will also add value to other outcomes related all work packages including a possible exhibition.

Europeana Food and Drink will achieve its objectives by:

- Discovering, preparing, licensing and uploading 50,000 – 70,000 unique high-quality digital assets and their associated metadata to Europeana

- Engaging the general public, retailers and distributors in campaigns and in piloting and crowding activities to encourage them to share and make use of food- and drink related content

- Working with creative industry partners to develop a suite of innovative creative and commercial applications

- Enhancing unique ideas via Open Innovation Challenges and extending the Europeana Open Labs network

- Developing and sharing new knowledge, understanding and guidance on successful public/private partnerships focused on digital cultural content.

Study Collection
permanent exhibition
2011-11-30 - 2014-12-31

This collection contains a myriad of rare or no longer used objects from the world of trade and tourism. You can become acquainted with these unique items from the two professions in thematically organised units in seventeen show-cases.

'I have never had home...'
permanent exhibition
2011-12-06 - 2014-12-31

Stages in the life of Gyula Krúdy

The exhibition invites the visitors to rooms where Krúdy spent the last three years of his life and where he died in Óbuda. One of the rooms presents the hotels, both good and bad, the rented rooms and bourgeois homes where Krúdy spent his days from 1896 to 1933.

Advertisement Boards
permanent exhibition
2011-12-06 - 2014-12-31

Selection from the trade and the hospitality collection

'Good advertisements are aesthetic, and good advertisements are indispensable in society. Advertisements are products of trade, and trade is the result of the ever increasing life standards of humanity.'

/Lajos Kassák/

'A good merchant is the benefactor of the world'
Two centuries of Hungarian trade
2013-06-14 - 2014-12-31

After nearly ten years of interval, we have opened a new permanent exhibition on the history of trade. This exhibition presents two centuries of the development and the history of Hungarian trade, including measuring, fairs and markets. Objects representing vocational trade education in the past are on display, and the athmosphere of old shops and shopwindows can also be experienced.

Beauty and advertisements
Female ideals at the beginnig of the 20th century
2014-03-20 - 2014-11-16

temporary exhibition


The exhibition showing five decades of the history of fashion and advertising presents the roles of women in advertising using rarely seen items from the Hungarian Museum of Trade and Tourism.
'Beauty and advertisements' covers changing fashions from 1900 to 1940, also providing the chance to follow changes in female fashion ideal and fashion in the twentieth century.

Csárdás, polka, zepperli
travelling exhibition in Kaposvár
2014-08-14 - 2014-11-01

Musical entertainment and hospitality and the music trade in the 19th century

We present the noted 19th century Hungarian instrument-makers, music merchants and the era's typical music boxes, which visitors can even listen to. In addition, we provide an insight into balls and concerts, the famous programs of the coffeehouses, hotels and restaurants of the period, and of the methods of entertainment, the music and dance steps of the century, the sensations and unique attractions of the contemporary hotel and catering trade.

Up with the "anchor"!
The history of „Anker” stone building blocks
2014-09-04 - 2014-10-26

temporary exhibition

”Anker” stone building blocks by Richter appeared as the highest quality element of the contemporary toy market at the end of the 19th century. Its commercial release also presented all the marketing tools in business when it first entered German and later European markets.

Backlight – A selection from Ferenc Bágya’s nature photos
temporary exhibition
2014-09-17 - 2014-10-26

Ferenc Bágya’s nature photos present the turning of the seasons and life cycles as well as eternal faith and trust. Plants, animals and men embracing each other in the landscape and God show such ethereal and still material sacramentality which touches and makes even the unbelievers contemplate.

Useful design
temporary exhibition
2014-10-09 - 2014-11-09

Back in time, purpose of use determined and overwrote everything, including the external attributes of objects. The selection presents material from a museum that has collected mostly useful and practical objects due to its “industrial history” orientation.

Hungarian Museum of Trade and Tourism
1036 Budapest,
Korona tér 1.
Tel.: 375-62-49

sustaining institute :