Magyar Kereskedelmi és Vendéglátóipari Múzeum
Kultea

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Europeana Food and Drink
project

We joined in 2014 the project called Europeana Food and Drink funded by the European Commission under the CIP ICT Policy Support Programme (ICT PSP) that aims at promoting the wider re-use of the digital resources available through Europeana. Focusing on the rich and vibrant European food and drink culture and heritage, Europeana Food and Drink wishes to engage the general public, creative industries, cultural heritage organisations and the food and drink industries in creating, sharing, learning and making use of food- and drink related content.

The project brings together 28 partners from across 16 European countries and is led by the UK-based Collections Trust. Leading content providers, creative technologists and creative industry partners are working together in order to create an evocative suite of commercial applications and products featuring food- and drink related content catered to specific audiences.

The MKVM will contribute as a content provided with about 3600 items on one hand, and will also add value to other outcomes related all work packages including a possible exhibition.

Europeana Food and Drink will achieve its objectives by:

- Discovering, preparing, licensing and uploading 50,000 – 70,000 unique high-quality digital assets and their associated metadata to Europeana

- Engaging the general public, retailers and distributors in campaigns and in piloting and crowding activities to encourage them to share and make use of food- and drink related content

- Working with creative industry partners to develop a suite of innovative creative and commercial applications

- Enhancing unique ideas via Open Innovation Challenges and extending the Europeana Open Labs network

- Developing and sharing new knowledge, understanding and guidance on successful public/private partnerships focused on digital cultural content.

Exhibitions
Permanent exhibitions
2011-12-06 - 2015-12-31

After nearly ten years, opening our new permanent exhibitions completed the Hungarian Museum of Trade and Tourism again.

Goulash cannon and tin helmet
The First World War from a digestive view
2014-12-02 - 2015-05-31

temporary exhibition

The exhibition presents the decisive moments of rationing of the Austro-Hungarian army and the Hungarian population during the First World War through hinterland and battlefield sites.

All Insured
Hungarian insurance posters (1900-1990)
2015-02-18 - 2015-04-20

temporary exhibition

All Insured – Hungarian insurance posters (1900-1990) is the title of our temporary exhibition that displays insurance related posters by famous artists emphasizing the characteristics of each artist and their period. It presents pieces not only from the collection of our museum but also from the collections of eminent institutions and private collectors in order to give an overall picture about the 100 years of insurance history, side by side the history of poster design and the historical events in Hungary.

’Frozen goods with a warm heart!’
70 years of MIRELITE
2015-03-12 - 2015-05-10

temporary exhibition

A joint exhibition by MIRELITE MIRSA Zrt. and the Hungarian Museum of Trade and Tourism.

The brand MIRELITE appeared in Hungary 70 years ago. Nowadays only few people know the origin of its name. It was abbreviated from the name of its manufacturer ((Mezőgazdasági Ipar Rt.) and the word ’ELITE’. The technology of deep-freezing food is an invention of the 20th century. Hungary was among the first to introduce new technologies and new types of quality food into the food and frozen goods industry. Thanks to this, the brand MIRELITE was born in 1945. It branded ’ELITE’ products at first but later they became popular, wide-spread products.

Looking back to the advertisement world of the 70’s
Exhibition by Xénia Solymosi graphic artist
2015-03-19 - 2015-05-10

temporary exhibition

Xénia Solymosi’s graphics have been influencing our every-day life. Almost everyone knows characters drawn by her (even if one is not aware of it). Her work decorates our objects, books, magazines and appear as logos of famous companies. Her graphic characters became legends.




Hungarian Museum of Trade and Tourism
1036 Budapest,
Korona tér 1.
Tel.: 375-62-49
Fax.:269-54-28
e-mail: mkvm@iif.hu




sustaining institute :



Partners:
www.budapester.hu

www.pestiest.hu/

www.annalindhfoundation

www.servus.hu

www.port.hu

www.muzeumikonyvtarak.hu

www.magyarfurdokultura.hu

www.augusztcukraszda.hu

www.csakanoknek.hu

www.nka.hu

www.pincerujsag.hu

www.termekmix.hu/

www.heritagemanager.hu

pro.europeana.eu/web/am

www.mngsz.com